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While online application interfaces run the gamut in terms of simplicity, even the most complex fails to match the
levels of frustration a paper form can inflict upon an employee, or the confusion imposed by navigating the arcane
labyrinth of IVR menu options.
Do your employees currently enroll for their benefits using either of these methods? If they do, they’ll have no
trouble at all acclimating to a web environment. In fact, it’s likely they and your HR staff will have an easier
time than they would by messing around with papers and/or phone menus.
Built-in business rules ensure a high level of fidelity in each enrollment. Gone are
the days of employees mistakenly opting for incongruous elections, or incorrectly adding up the total deductions
cost. And if they need access to your company’s plan options, they have it! Online resources, including benefit
guides and documents, are typically just a click away and easier to peruse with context sensitive search capability.
Making changes no longer equates to blurry eraser marks or dollops of whiteout clogging the page. In a web
environment evidence of these changes are invisible, and they can be made at any time in the process. Furthermore, your
employees are treated to a final review and confirmation page that they can keep for their own
records. Even after they finish enrolling, the rewards don't stop. When they enroll next year, all of
their previous information will still be there for each individual’s convenience.
All of this is well and good, but why should you believe us? Hewitt Associates, a benefits consulting firm, reported
that in 2003 the percentage of employees choosing to enroll for their benefits via the Internet was 70%. Not
surprisingly this has amounted to a reduction in the percentages of employees enrolling for benefits via IVR and
call centers. A meager 8% enrolled through IVR compared to 30% in 1999. Call centers fared a little better, with
year 2003 seeing a modest 23% enrollment rate, but still down from 34% in 1999. Clearly these trends wouldn’t exist
if employees didn’t find the online process easier to understand.
But just how much easier to understand do they find it? And in what capacity? Hewitt’s data suggests that 93% of
US employees enrolling for benefits online were satisfied with the experience. Ninety-five percent were also
satisfied with the ease of enrolling and the time it took, while eight out of ten participants felt that they had
access to all of the information necessary to enroll. Can your employees boast similar satisfaction levels regarding
your current enrollment method?
The advantages aren’t restricted to your employees. HR administrators also benefit greatly from an online enrollment
system. How? Well, for one, everything is legible which means there’s no scramble to decipher bad chicken-scratch.
How many errors do you think this alone will resolve? Secondly, instead of rifling through reams of files and
folders, they find an employee with just one click, as well as make status changes without sinking into the
laborious paper process. Terminations, marital status, and new hires can all be done in near real-time. Another point
to consider is that with an online system you are automatically covering your bases as far as privacy, HIPAA, and
security requirements are concerned. We’re talking bare minutes as opposed to weeks. Which would you prefer?
Carriers will have cause to smile, mainly because they also realize that paper is fallible. Access to a complete
online list of clients, employees, and elections lets them respond to and implement changes more efficiently. As a
further bonus, a good system will customize the electronic transmissions for the carriers, a measure to ensure
even more accuracy in the data.
Claiming your employees won’t understand how to use an online application is tantamount to saying they can’t write
their own names, check boxes, or flip through printed material. The fact is, they’ll find online enrollment easier
to understand, will enroll more quickly, and commit fewer errors. There’s nothing hard to understand about that.
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